Role: Design Lead

Studio: Independent / The MP Shift

Service: Creative Direction, Visual Identity, Package Design, Signage, Web Design

Year: 2018-present

BRIEF

James Beard-nominated chef Amanda Cohen of Dirt Candy and South African humanitarian, Andrea Kerzner teamed up to create Lekka Burger, a restaurant serving the best new veggie burger and an all vegan menu. A concept that celebrates Andrea’s South African roots and Amanda's brilliant commitment to the vegetable in all its glory, Andrea and Amanda were in need of a visual identity that sets itself apart from other vegan competitors.

Graphic Design ∙ Illustration ∙ Creative Direction ∙Brand Identity ∙ Web Design ∙ Publication Design∙ Design Strategy

Miriam Ross,  Graphic Designer + Illustrator