Role: Design Lead
Client: Embark + CARE
Studio: The MP Shift
Service: Brand Identity, Web Design
Web Development: Mandelbrot
Embark is an initiative launched by CARE.org, empowering female philanthropists to form a global collective. Embark expands on CARE’s relationships with communities and local organizations built over decades of pursuing gender justice across the globe. Embark operates separately from CARE, with an audience of philanthropists and entrepreneurs. With this in mind, we set to create an identity system that distinguishes itself from the CARE brand identity, while still igniting change.