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Graphic Design ∙ Illustration ∙ Creative Direction ∙Brand Identity ∙ Web Design ∙ Publication Design∙ Design Strategy

Miriam Ross,  Graphic Designer + Illustrator

Role: Design Lead

Client: Embark + CARE

Studio: The MP Shift

Service: Brand Identity, Web Design

Web Development: Mandelbrot

Year: 2018-19

Brief

Embark is an initiative launched by CARE.org, empowering female philanthropists to form a global collective. Embark expands on CARE’s relationships with communities and local organizations built over decades of pursuing gender justice across the globe. Embark operates separately from CARE, with an audience of philanthropists and entrepreneurs. With this in mind, we set to create an identity system that distinguishes itself from the CARE brand identity, while still igniting change.